IEEM Courses and Research Grants
 

Management of Arts Archive

Management of Arts

The course on Management of the Arts was introduced in 1997 by the Institute of European Studies (IEEM) and the Polytechnic Institute of Macau (IPM) and had a duration of 3 years.

The course aims at training human resources to fulfill the needs of modern cultural infrastructures that were being constructed in the city in the past 5 years. This governmental and private infrastructures includes the Museum of Macau, the Cultural Centre (with auditoriums, the Museum of Arts, library, etc), the museums and gallery in Taipa Island, the Sacred Art Museum, the Contemporary Art Centre and the classification and renovation of several heritage sites and buildings.

Thus, this post-graduation course was designed to students who were willing to work in the fields of planning and managing various activities related to Visual Arts, Performing Arts and other arts related activities.

The objective of the course program was to impart the applicant with skills in the management of cultural activities, critical knowledge on different art expressions, a broad background in history of culture and the understanding of co-operation between artists and cultural organizations.

This was also an innovative and unique post-graduate course for Macau and also for this region. The course brought together international experts (as visiting lecturers) from the field of culture, arts and management, with students (mainly from local cultural organizations), covering in the total of around 70 people. In the past 3 years of running the course, students presented 39 projects in very diversified cultural aspects where several were accomplished successfully.

During the 3 years of running the course we had the enormous support from the European Union and the Government of Macau. 

MA 1999-2000

Programme


Lecturer Institution Subject Hours
Danny Yung Center for the Arts, The Hong KongUniversityof Science & Technology; Zuni Icosahedron, Hong Kong Arts and Cultural Issues of Hong Kong 2
Drama and Arts Infrastructure in Hong Kong 2
Zuni as a Case Study of Hong KongArts Institution 2
Charlene Rajendran Five Arts Centre, Kuala Lumpur Issues of Identity in South East Asian Literature 10
Wu Wenguang Independent Performer &
Film-Maker, Beijing
The New Wave of ChinaContemporary Art 10
Keng Sen Ong Theatre Works, Singapore The Theatre in South and South East Asia 10
Louis Kwok Lit Yu Hong Kong Arts Centre Arts Administration in Hong Kong 2
Xue Yibing Music Research Institute of ChineseAcademyof Arts, Beijing History of Chinese Music 8
Chen Mingdao China Conservatory, Beijing History of Chinese Opera 8
Ruth Rosengarten Universidade Nova, Lisbon An Introduction to Contemporary Art 20
Hanspeter Ammann Independent Videoartist, Zurich/London Introduction to Western Film, Video and Cinema 20
Rosa Clara Neves Escola Superior de Educação de Setúbal, Portugal History of Western Music 10
António Pinto Ribeiro Culturgest, Lisbon Management and Animation of
Cultural Assets
4
Post Colonial Studies 4
How to Programme 2
Project Tutorial
Guillaume Baschet-Sueur Teatro Viriato, Portugal Audience Development 10
Clive Martlew Scottish Executive, U.K. Developing High Performance Teams 10
Eugénio Sena Culturgest, Lisbon Theatrical Spaces Organisation 20
Margarida Mota Culturgest, Lisbon Global Production 20
Samuel Guimarães Fundação de Serralves, Porto Arts and Pedagogy 10
António Sequeira Lopes Culturgest, Lisbon Setting Up Exhibitions 20
D.W.Y. Kwok University of Hawaii at Manoa, Honolulu Traditional Chinese Civilization 26
Willa Tanabe University of Hawaii at Manoa, Honolulu Chinese and Japanese Art 20
George Tanabe University of Hawaii at Manoa, Honolulu Chinese and Japanese Religions 10
Maria do Céu Esteves Institute of European
Studies of Macau
Strategic Management and Project Formulation 8
Anabela Monteiro Fundacão Sino Latina de Macau History and Geography of Europe 20
Gonçalo Cabral MacauGovernment Legislative Affairs Office Authors' Rights and Contracts Law 18
Carlos Noronha Universityof Macau Basic Accounting 18
 
Total Hours: 324
Thesis (Project): 3 months
 
Introduction 

This Post-Graduate Diploma course, certificated by the IPM - Polythecnic Institute of Macau, is directed to students who are willing to work in the fields of planning and managing of various activities related to Fine Arts or Performing Arts.

Objectives 

To impart the applicant with the understanding in the broad sense of co-operation between artists and cultural organizations, developing efficient strategy in management of cultural activities and critical knowledge of different art expressions.

Contents 

The subjects are grouped in 4 modules: History and Theory of Cultures, History and Theory of Arts, Administration and Management of the Project and Production and Technique.

Duration 

From October to June (during post-office hours) plus an extra 3 months (to conclude the Project).



Medium of Instruction 

English.

Course Work Weighting

The evaluation is based on 50% for the final Project and 50% for the class-work (assignments, exams, teamwork, participation, etc).

Attendance is compulsory and student absences must not exceed 25%.

MA 1998-1999


Programme
 

Professor Subject
Danny Yung History of Performing Arts of Hong Kong
Cultural Issues Today
History of Video Arts of Hong Kong
Arts Issue on Chinese/Hong Kong
Charlene Rajendran The Literature in South and South East Asia
Wu Wenguang Theatre in ChinaToday
Keng Sen Ong The Theatre in South and South East Asia
Louis Yu Arts Administration in Hong Kong
Dai Xing Yue History of Chinese Cinema and Video
Chen MingDao History of Chinese Opera
Xue Yibing History of Chinese Chinese Music

 

Professor Subject
Luís Filipe Barreto History of Western Culture
Ruth Rosengarten History of Western Art
Hanspeter Ammann Introduction to Cinema, Video and Photography
Rosa Clara Neves Western Music and Opera
António Pinto Ribeiro Dance and Theatre in the West Now
Guillaume Baschet-Sueur Media Network and Communication
Clive Martlew Developing Teams
Eugénio Sena Theatrical Spaces Organization
Margarida Mota Global Production
Samuel Guimarães Arts and Pedagogy
António Sequeira Lopes Setting Up Exhibitions
 
 
Professor Subject
Maria do Céu Esteves Strategic Management and Project Formulation
Anabela Monteiro History and Geography of Europe
Jorge Cavalheiro History of Macau
Gonçalo Cabral Intellectual Property Law and Contract
Carlos Noronha Accounting and Tax Laws
Susana Barreto Design
 

 

Objectives

The Course in the Management of the Arts provided by the Institute of European Studies of Macau is designed for student willing to become programmers of cultural and artistic activities.

The main objective of this long-term course is to supply the knowledge and the necessary skills which will enable the students to become manager-programmers in the complex area of Arts.

The applicants should hold a university degree and have experience in the areas of organization, management or co-ordination of cultural activities, mainly in the domain of the Fine Arts performing arts (music, opera, dance, theatre) and cultural heritage.

The general objectives of this course are to impart knowledge to the students about the following:

  • The need to plan and find efficient strategies in the management of artistic and cultural activities.
  • The need of co-operation between creators and those responsible for artistic and cultural organizations.

To reach these objectives the course is based upon three fundamental points:

  • To supply knowledge about the social and institutional context in the culture area and in that of the economic development.
  • To learn and develop concepts and means of programming and of cultural organizations, regarding the management of human resources, equipment and ways of accessing both regional and global information concerning cultural production.
  • To devise and practice of forms of understanding, i.e. local verses global production/exhibition.

Teaching Method 

The teaching method is based upon apprenticeship/development/practice; and on methodologies and processes of cultural programming as well.

The method aims at carrying out concrete projects situations to real at solving problems of cultural institutions and/or materializing projects that are already underway.

The teaching method is theory and practice, and the official language is English.

CONDITION TO APPLY
Applicants must complete an enrollment form supplied by the course/Institute of European Studies of Macau.

The main condition to apply to the course and acceptance of the acceptance of the applicants is the submission of a prototype of a cultural programme, which should take into account the following aspects:

- Proposal summary
- Introduction
- Problem Statement or Assessment of need
- Programme objectives
- Methods
- Evaluation
- Future funding
- Budget

Tutoring and Course Co-ordination 

Maria do Céu Esteves
António Pinto Ribeiro

Pedagogical Council 

Maria do Céu Esteves
Representative of Cultural Institute of Macau
António Pinto Ribeiro

Evaluation System

The Management of the Arts Course 1998/1999 final evaluation is based on 50% for the project and 50% for the information given by the lectures: assignments (5 pages in maximum), exams or work in class.

The absences should not exceed 25%.

At the end of the course students who pass will be given a Diploma (Post-Graduation) with a quantitative global classification.

Course Areas

History and Theory of Cultures
History and Theory of Arts
Administration and Management of the Project
Production and Technique

These four areas, which correspond to the phases of the course, require a final evaluation.

The course is hinged onto a system of tutorship corresponding to the phase of each students practical application.

The course will only end after respective tutors have a global evaluation, ratified by the Pedagogical Council.

MA 1997-1998

Course
Total Hours
Subjects
Characteristics
1st year
388
23
Bilingual classes (English/Portuguese); Evaluation based on participation of classes and final project. 
Creative Macau

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